When the novel coronavirus first hit back in March, Orange County-based soap maker Primal Elements was immediately hampered. Blindsided by the pandemic, the small-business had to quickly adapt and change operations to stay resilient. Since first established in 1993, Primal Elements has endured economic struggles, such as the September 11th attacks and The Great Recession, but nothing prepared the family-owned and operated business to remain afloat during the 2020 global pandemic. “Fortunately, when sanitizer became a short item, my son, Mitchell, jumped on it,” said Freeman. “And called everyone he knew. Everyone that he had in his contact list,” she added. With supply chains broken due to the COVID cri...