S1E293This local ice cream shop has reinvented itself to stay in business
02:19 | 07.07.20 | NR | CC
Sip ‘N Swirl, a local ice cream shop based in Little Falls, New Jersey, has been reinvented as a result of the ongoing pandemic. For Fred Hersh, manager of Sip ‘N Swirl, the challenge of keeping his staff employed and the business from collapsing meant they had to get creative and turn to different business ideas. The shop prides itself on its homemade cakes, ice cream sandwiches, and various desserts are now available at local farmers' markets and prepackage frozen dole whip for local bars.