A local shop in Illinois is spreading positivity with a hashtag and something sweet. Wilton Brands, a baking product company based out of Naperville, Illinois, started the SweetInColor Instagram campaign. It encourages bakers and just about anyone who enjoys baking, to use their creativity to write positive messages on their sweets. Erika Mathis, marketing manager at the shop, said the whole point is to bring a smile to someone’s face. The campaign started in April and has since taken off on social media with over 500 posts with the hashtag #SweetInColor. Mathis said it’s their way of letting others know they’re not alone.