Veteran-owned soap company gives back by helping the homeless
Maxwell Moore is a 16-year combat veteran with the Navy where he served as a corpsman. Upon coming home to Los Angeles after several tours of duty the local VA recommended he pick up a hobby that keeps his hands busy to help him deal with his PTSD. That’s when he turned to something he learned as a child – making soap.“The soap kind of kept him alive,” says Maxwell Soaps COO, Joe Palacios. “It kind of saved his life, it gave him something to do.” One-day while walking on the streets of Downtown Los Angeles he was asked for spare change. He had nothing to offer except his hand-made soap. He was shocked to learn how grateful the individual was to receive it. “That was kind of the aha moment for me,” Moore...
01.15.21 | 02:13 | CC