How to Market Daddy's Day
02:09 | 10.14.15 | TV-PG | CC
Dre realized that Daddy's Day could be a great marketing opportunity, and they love the idea at Stevens & Lido, the advertising firm where he works. He and his coworkers kick around ideas to take this global -- Poptoberfest in Germany, for example. Mr. Stevens even thinks Dre's daughter Zoey could be a great face for the campaign. (He also thinks her name is Scott, but that's beside the point.) From black-ish Season 2, Episode 4, "Daddy's Day" ABC WEDNESDAYS 9:30|8:30c.