Shark Biography

Peter Jones CBE dreamt of becoming a successful businessman when he was just 7 years old whilst sitting at his father's desk pretending to make calls and do deals. He started his first business at 16 years old and his second before his 18th birthday. He built a multimillion-dollar computer business in his early 20s only to lose everything when he was 29 which left him sleeping in a warehouse for six months. Not deterred, he joined Siemens Nixdorf, and within 12 months was running the PC Business in the U.K. and became one of the youngest-ever executives to be given such a role. At the age of 32, he started his own business again, Phones International Group, which became one of the fastest growing enterprises in Europe with annual sales exceeding $400 million within five years.

Today, Jones runs his own investment group and has interests in a broad range of companies in a variety of sectors ranging from technology and entertainment to publishing and food brands. His investments generate sales of more than $500 million employing thousands of people. Having personally invested in more than 50 businesses, he is one of the most loved and recognizable founding Dragons on the hit BBC TV show "Dragons' Den," which has run for 18 seasons.

An avid philanthropist, Jones founded The Peter Jones Foundation, a charity where millions have been raised and provided to help thousands of young people have a chance of a brighter future. He opened the doors to the Peter Jones Enterprise Academy after developing Britain's first BTEC qualification in Enterprise and Entrepreneurship.

Jones' mantra is "there's no such thing as failure, only feedback."