You’ve likely seen Dia de Los Muertos makeup looks on Instagram. But this is not meant for Halloween or a costume. There’s a lot of tradition behind the look, and it’s meant to honor family. Edward Sanchez has been perfecting his makeup techniques and looks since he was a young boy. Now he’s sharing how his family and Dia de Los Muertos traditions play a role in his makeup designs. If you would like to see more of his looks, check him out on Instagram @escbeauty.