The Businesses and Products from Season 17, Episode 12 of Shark Tank
In season 17, episode 12 of "Shark Tank," ambitious entrepreneurs captivate the Sharks with inventive pitches, including cranberry wellness shots, a cozy chair cover, shoelaces that stay tied, and kitty litter made from olive pits. Fawn Weaver makes her Guest Shark debut. Get the full details on the companies featured below.
Cranel
CRANEL is a women-founded company on a mission to help women prevent UTIs with a cranberry formula made from 3,000 cranberries and backed by science. We are building a line of products that tackle women's most taboo health issues, always backed by science.
The Chair Blanket
The Chair Blanket™ is the original waterproof, windproof, cozy chair cover and blanket in one. Designed to fit most outdoor chairs, including Adirondack and patio chairs, it features ultra-soft fleece on one side and a waterproof backing on the other to keep seats dry, warm, and comfortable. With a secure stretch-to-fit design and built-in carry pouch, The Chair Blanket™ transforms cold, damp outdoor seating into a cozy retreat for tailgates, fire pits, sporting events, camping, and backyard gatherings.
BRCĒ
BRCĒ (pronounced "brace") is an advanced material-tech startup founded by Michigan State University seniors and former athletes Madhav Aggarwal and Tanvi Gadamsetti. The company develops proprietary polymer-composite materials engineered to improve performance, safety, and durability across athletic and industrial applications. Its flagship product — the world's first shoelaces that never come untied — serves as the proof-of-concept for its independently patented, award-winning Lattice Grip® technology.
Backed by executives from Nike and professional sports organizations, BRCĒ is redefining performance gear with materials designed to withstand motion, weather, and wear without compromising mobility. From a college apartment to ABC's Shark Tank, the founders are on a mission to reduce preventable injuries caused by equipment failure — building high-performance innovation that's trusted at the highest level and accessible to all.
Paco & Pepper
Paco & Pepper is an innovative pet care brand introducing a breakthrough cat litter made from upcycled olive pits. Designed to be 100% dust-free, highly absorbent, and eco-friendly, Paco & Pepper provides a healthier solution for cats, cleaner homes for pet owners, and a more sustainable option for the planet. The company is rapidly expanding nationwide through major retailers and online platforms.
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