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L.A. brewery stays afloat after changing their business strategy to serve their community
When the coronavirus hit, Highland Park Brewery had to change their business strategy. "Essentially, overnight, the model shifted 100%. I mean, we obviously cannot be a gathering place for our community," said owner Bob Kunz. "It took us a couple of weeks, it was like, you know, two, three weeks we started to see this sort of like, downward revenue, kind of hit a low point about three weeks into this sort of, shelter at home. "Pre-coronavirus, their sales breakdown looked like this: 80% beer on drafts and 20% cans. But once the safer at home order went into effect, their sales had to shift to 100% cans. And at first, they were only seeing about 40% of their regular revenue. "It took us two or three week...
06.05.20 | 01:37 | CC
My Go-ToVideosL.A. brewery stays afloat after changing their business strategy to serve their community
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