When the coronavirus hit the crisis stage, six small food and beverage businesses in Philadelphia immediately decided that they should pair up to serve the local community. They built a website overnight and went live within two days of the shutdown notice, offering what they call "The Joy Box", an essential box of non-essentials. The box is customizable with a $40 minimum and shoppers can choose delivery or pickup from Triple Bottom Brewery, which is partnering on the initiative with Weckerly's Ice Cream, Lil' Pop Shop, Caphe Roasters, Mycopolitan Mushroom Company & Third Wheel Cheese.